Justin McCord is back on People of Substance by LemonSkies to catch up and talk about the recently released study, The Nonprofit Marketer’s Guide to What Donors Want from RKD Group.
He shared key findings and we discussed steps nonprofits can take to build stronger bonds with their donors. Donors DO like to be thanked – he has numbers to help you make the case why it is worth the investment. Stronger connection = greater giving commitment. It’s the whole 🐔🥚thing – correlation or causation?
People of Substance by LemonSkies are a series of conversations that introduce you to people working within the nonprofit sector. While we touch on trends and best practices, this is first and foremost about getting to know interesting individuals in our space.
Brighten Up!
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